Ficus

Project Overview

Ficus is a boutique interior design agency that needed a digital presence to match their physical spaces: minimalist, luxurious, and balanced.

Client Challenges

Ficus’s previous website was slow and failed to showcase the quality of textures and materials in their project photography. They needed a “digital gallery” that worked perfectly on mobile devices, as most of their clients reach out via Instagram.

Our Solution

• Typographic Focus: We used a visual hierarchy based on variable fonts to reduce web weight without sacrificing elegance.
• Astro-Powered: We chose Astro to ensure the site remained static and ultra-fast, loading only the necessary JavaScript for the image galleries.
• Visual Storytelling: We structured each project as an editorial case study, similar to a high-end design magazine.

Key Features

• Lazy-Loading Gallery: An intelligent loading system for 4K images that doesn’t block navigation.
• Dynamic Portfolio Filters: Users can instantly filter projects by style (Minimalist, Industrial, Nordic).
• Premium Contact Form: A multi-step system to qualify leads based on budget and project type.

Results & Impact

• Speed: 200% improvement in mobile performance according to Google PageSpeed.
• Qualified Leads: The new form reduced “out-of-profile” inquiries by 40%.
• Recognition: The site was nominated for “Site of the Day” on several design inspiration platforms.