Cicada

Project Overview

Cicada is an elite design engineer who needed a platform to showcase projects that blend visual aesthetics with complex engineering. Our agency was tasked with creating a digital experience that feels like an extension of his own work: precise, innovative, and visually striking.

Client Challenges

The main challenge was the duality of the content. The site had to appeal to both Art Directors (looking for aesthetics) and Technical Directors (looking for code rigor). The previous website was too generic and failed to communicate the client’s unique value, resulting in a low contact rate for high-budget projects.

Our Solution

• Dual-Purpose Architecture: We designed a navigation system that allows for visual exploration through “Showcases,” while providing the option to expand into technical “Deep Dives” with optimized diagrams and code blocks.
• Precision Micro-interactions: Using Framer Motion, we created smooth page transitions and hover states that respond to mouse movement, reinforcing the feel of a “well-built” product.
• Brutal Performance: By using Astro, we eliminated all unnecessary client-side JavaScript, allowing complex animations to run at a consistent 60fps without affecting load times.

Key Features

• Adaptive Bento Grid: A dynamic layout that organizes projects based on their importance and image format, optimizing visual space.
• Technical Reading Mode: A toggle that changes the UI to an information-dense format, ideal for reviewing technical documentation.
• Asset Optimization: We implemented a phased loading system for heavy 3D renders, ensuring users can browse without interruptions.

Results & Impact

• Brand Growth: The client reported a 40% increase in inquiries for “Senior/Lead” roles following the relaunch.
• Performance: Achieved 100/100 scores across all Lighthouse metrics (Performance, Accessibility, SEO).
• Authority: The site was widely shared on LinkedIn and Twitter by industry leaders, positioning Arjuna as a thought leader in his niche.