Araucaria

Project Overview

Araucaria is a cutting-edge startup focused on AI automation. Our agency’s goal was to create a visual identity and a web platform that communicated technological innovation while maintaining a human and accessible interface.

Client Challenges

The main hurdle was market perception: most AI companies look cold and generic. Araucaria needed a visual narrative that explained complex automation processes without intimidating non-technical users. Furthermore, the website had to be extremely fast to reflect the efficiency of their own algorithms.

Our Solution

• Visual Identity: We developed a design system based on “Fluid Intelligence,” utilizing dynamic gradients and micro-interactions.
• Immersive Experience: We implemented Three.js components to visualize real-time data processing in an artistic way.
• Information Architecture: We created an optimized conversion funnel that guides users from technical curiosity to a demo request.

Key Features

• Data Visualizer: An interactive dashboard showing estimated time savings when using their services.
• Headless CMS: We enabled the Araucaria team to publish case studies and AI model updates without relying on developers.
• Core Web Vitals Optimization: Despite heavy animations, we achieved load times under 1.2 seconds.

Results & Impact

• Conversion: 55% increase in demo requests within the first two months.
• Investment: The new identity helped secure a $2M seed funding round due to the projected professionalism.
• Engagement: Average time on site increased from 45 seconds to 3 minutes.